Hoka Hey

Hoka Hey (pronounced Hawka Hey) is from the Indian language of the Lakota Tribe and as used by Crazy Horse as a battle cry would have translated as “It’s a good day to die.” It was used to proclaim no fear of the future, or so to speak “bring it on.” In the Lakota’s everyday speech, HOKA HEY translated as “the best is yet to come.” We feel the best horses are yet to come and we are ready to face the challenge – so HOKA HEY.

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